VirgilPropTech · Website & content
A marketing team fully autonomous on its website.
Marketing and editorial pages built on CMS templates and reusable components, with full handover. The team publishes and evolves the site without us.
Real Estate · Sector
Custom real estate websites and software,designed for acquisition and production.
Large-scale sites, industrialised real estate SEO, bespoke tools for players seeking to rely less on portals and more on their own assets.
Côté Neuf
Virgil
Je rêve d’une maison
Graneet
01 — Sector challenges
In-house acquisition is strategic again.
Leads are getting more expensive, ad volumes are impossible to manage manually, legacy management tools are holding teams back, and marketing is waiting on tech. Four distinct challenges.
Costly dependence on portals
Leads are increasingly costly, and the brand fades behind SeLoger and similar platforms. Rebuilding in-house acquisition—website, SEO, content—has become a board-level issue.
Volumes impossible to manage manually
Listings, developments, mandates: daily changing flows that must be published, updated, and unpublished continuously. Beyond a few hundred pages, manual processing fails.
Outdated business tools holding teams back
Property management, syndicate, transactions: ageing software that can’t be replaced, and can’t be paused for a redesign either.
Marketing held back by technical constraints
Every page to create, every campaign to launch, every template update requires a ticket. Marketing ends up pacing itself to the technical backlog.
02 — What we build for real estate
Four projects, depending on what’s holding you back.
A site that no longer converts, listings to scale, a management tool to overhaul, or repetitive tasks draining your teams. Rarely all four at once—our scoping helps decide.
Large-scale real estate sites & portals
CMS architecture designed for scale: pages by city, programme, or property type. Filters, simulators, performance, and Core Web Vitals maintained across thousands of pages.
Websites & CMSIndustrialised real estate SEO
Automated generation and updates of pages via n8n, using your real data: programmes, properties, locations. Internal linking, sitemaps, and Search Console monitoring managed continuously.
AutomationsBusiness tools & modernisation
Rental management, property management, transactions: gradual modernisation of your software, module by module, alongside existing systems. No downtime.
Application modernisationAI assistants & automations
Qualifying incoming leads, responding to tenants and buyers, and extracting documents (mandates, leases, EPCs). Sovereign models with human validation for binding decisions.
AI assistants connected to your data03 — Proof
Real estate platforms in production.
The sector where we have the most references. Three projects, measurable results, and teams that have regained control of their site.
Adjacent reference: Graneet, a B2B SaaS for construction—same volume and business integration demands, outside the real estate scope.
04 — Our approach
Three commitments that shape the project.
What we guarantee before writing the first line of code—and why our clients retain full control after we leave.
Your assets belong to you
The code, content, and data are yours—exportable and transferable. You’re locked into neither a portal, an agency, nor us.
Redesign without SEO loss
Redirect plan established before switch, phased migration, then organic performance measurement post-launch. A redesign is judged by its curves, not its mockup.
Marketing team autonomy
CMS and components designed so marketing can publish, adapt, and evolve without technical tickets. At Virgil, the team manages its site independently.
05 — Stack & Method
A stack built for scale and longevity.
Proven, hirable technologies, automation that handles high-volume listing flows, and data hosted in France.
06 — FAQ
Your questions, our answers.
The questions that come up during scoping with a network, developer, broker, or real estate marketing team.
Yes, this is actually the most common scenario. We audit the existing system—website, CMS, management software, database—identify what can be reused and what needs rewriting, then proceed module by module while coexisting with the old system. Business continues uninterrupted during the project: we switch each scope once it’s validated.
By starting with real data, never a template filled at random. Each page relies on its own specific information—development, city, typology, price, availability—and is only published if it has a reason to exist. We also add a structured internal linking system, an up-to-date sitemap, and Search Console monitoring. A local page without unique content is a duplicate: we don’t produce it.
Yes, provided the transition is prepared. We establish the redirect plan before launch based on the actual URL inventory, migrate gradually rather than overnight, and monitor organic performance post-launch to fix any drops. This is the exact method we applied for Côté Neuf.
That’s the goal, and it shapes the design: clear templates, reusable components, a CMS built for editors—not developers—documentation, and handover. At Virgil, the marketing team publishes and evolves its site without our input.
RGPD by design: minimal data collection, traceable consent, defined retention periods, right to erasure. Hosting is in France (OVH, Scaleway), and when AI is involved, models are sovereign or run locally—no buyer or tenant files are sent to public services.
Yes. The goal isn’t to cut you off from portals but to reduce dependency: we integrate existing feeds and gateways—imports, exports, syncs—so your listings circulate, while also building your own acquisition channels alongside.
Let’s discuss
A real estate website, portal, or management tool to build or take over? Let’s talk volume, acquisition, and existing system migration—concretely.
Contact details
20 Rue des Taillandiers
75011 Paris
75011 Paris
Response within 24 business hours.