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When you build your website and choose your CMS, several questions arise. Cost, maintenance, ease of development... One of the recurring problems concerns natural referencing: will my site be optimized to appear at the top in Google results and generate traffic ? This is what we are going to ask ourselves today about Webflow. So: Webflow, SEO or no SEO?
Webflow: a very relevant CMS for SEO
The fact is that today, the main CMS are generally all effective for SEO. Even Wix, which had a bad reputation for years, now allows you to create a technically clean site and manage your content. Of course, there is still work to be done and we are quickly reaching the limits of the thing, but all the same. And Webflow is no exception to the rule: the no-code CMS offers many functionalities that will allow you to manage your organic referencing. Content editing, technical management and internal linking: everything is designed to make your task easier. Let's find out in more detail what Webflow allows for your SEO.
Webflow versus the three pillars of SEO
Remember: SEO has historically consisted of three pillars: content, technique and netlinking/popularity. On this last aspect, we will not pass: the quality and quantity of links you receive does not really depend on the CMS. We are going to discuss in detail the content part and the technical part of SEO with Webflow.
What Webflow allows in terms of content
On the content side, nothing to say: Webflow allows you to fill your pages as you want, with all the text you need. Thanks to its no-code tagging system, you can in one click transform a title into H1 or H2, fill in the alt-text of an image, modify the anchor of an internal link... All tags are available, without problem. Of course, we also have control over the format of URLs. The system is as simple and complete as on Wordpress, for example.
On the metatags side, you can fill in, for each page, its title and description. A little extra, if you are ever looking to publish content in large quantities: you can automate titles and descriptions according to certain rules (using the H1 for example). Convenient if you want to publish numerous product pages via Webflow E-commerce, for example.
Thanks to its collection system, Webflow allows you to create sets of pages on models that look the same. An ideal tool for creating large quantities of content, setting up a blog, or creating service or geo-located pages if you want to work on your local SEO.
What Webflow allows in terms of technical SEO
On the content part, nothing to say: Webflow is as complete as the other CMS. But what about the technical part? Overview in 9 essential points:
- Mobile First & Ergonomics: Webflow, thanks to its sandbox editor, allows you to create responsive pages that adapt to all screens. So don't panic: you will have a site fully adapted to mobile first.
- Load time: Webflow allows you to optimize loading times as much as possible. Gzip compression, image compression, delayed loading, mastering CSS and Javascript... You have control over all these elements that come up constantly in Pagespeed reports. Moreover, at Scroll, we take this question of loading speed to heart. Apart from pure and hard performance, this allows create ecological websites.
- Security: of course, Webflow offers you security certificates so that your site is in HTTPS. Don't panic!
- HTTP codes: do you want to delete pages? Redirect them? No problem. Webflow gives you control of all the HTTP codes found in SEO. 404, 410, 301, 302: you can very easily manage your pages.
- Sitemap & Robots.txt: important documents for Google robots. With Webflow, you can edit and modify them at your leisure. The sitemap is automatically updated if you add pages to your collections.
- Manage robot tags: do you want to deindex a page? Give accurate information to Google robots? Again, Webflow allows you to optimize your SEO thanks to the robot tags on the pages.
- Play with sub-domains: you can add and remove sub-domains on your site. From this to say that it is the right solution for your SEO, we will not risk it: in the sub-domain/sub-folder debate, we tend to favor sub-folders for reasons of site authority. But if you want to add subdomains, you can!
- Page structure: Webflow offers numerous templates many of which are already optimized for SEO. If you don't want to go through one of them, don't panic: in the page builder, you can very easily structure your page so that it is consistent with what Google and users expect.
- Addition of tracking codes and third-party tools: with Webflow, you can add all sorts of codes to improve your SEO. Tag Analytics, Search Console, or for various tools: no problem!
So you don't have to be a Webflow expert to create a site that is technically operational for SEO. The CMS offers you advanced functionalities and everything you need to implement your strategy.
Webflow & SEO: conclusion
You will have understood it. Today, Webflow is fully capable of supporting your SEO optimizations. The CMS offers all the basic functionalities that will allow you to move up in the search results. He has nothing to be ashamed of when faced with competitors who are more popular or older than him, such as Wordpress and Elementor, or Shopify — on the contrary, it even allows, in many respects, greater flexibility than the latter.
If you therefore want to develop a site on Webflow, or if you already have one and want to improve its natural referencing, do not hesitate to contact us. At Scroll, we are a Webflow agency expert, human-sized and close to our customers. Keyword analysis, technical audit, content audit or netlinking, content creation or global SEO strategy implementation: our Webflow consultants are supported and trained to help you with your SEO issues.
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