Webflow vs Squarespace: Which is the best page builder?

Do you need to create a website? Do you want to revamp your existing website? The ways to develop a site are now very numerous, and page builders are one of them. These revolutionary tools for web development offer endless creative possibilities. Webflow and Squarespace are two page builders you could choose to develop your site. Which one to pick? We explain everything!

What is a page builder?

A page builder, which translates to "page constructor" in French, is an online tool that allows you to develop website pages without coding. Page builders are numerous and very popular because they make web development much more accessible. Thanks to no-code tools, there’s no need to hire an expensive and in-demand full-stack developer to create a site. Among the most popular page builders, you’ll find: Webflow, Elementor, Divi, Squarespace, Wix, and many others! For example, with a Webflow-specialized agency, a Webflow expert freelancer or advanced training on this specific platform, it’s possible to develop an ultra-professional, design-forward, and dynamic site.

What is Webflow?

As mentioned earlier, Webflow is one of the most popular page builders. This no-code tool allows you to create responsive websites without writing a single line of code. Webflow is a powerful tool for developing and designing websites. You can create a professional and fully functional site with Webflow.

If you need a website to grow your business but don’t want to deal with code or programming, Webflow is the perfect platform for you. With Webflow, you can create responsive websites, online stores, landing pages, all using a drag-and-drop graphical interface.

Note: during the comparison, we’ll see that the platform isn’t necessarily accessible to all users.

The criterion that really separates two site builders is not ease of use, it is what the page weighs once published. Google assesses three metrics at the 75th percentile of real visits, separately on mobile and desktop: Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds and cumulative layout shift below 0.1. Neither platform guarantees those thresholds: they provide compression and a CDN, but an uncompressed hero image or four custom fonts are enough to break them. The test happens on the published page, with field data.

What is Squarespace?

Squarespace, in turn, is a popular no-code page builder that allows users to create and launch professional-looking websites without any coding or programming experience.

It also features a simple drag-and-drop interface that makes it easy to add content, modify layouts, and customize designs. Squarespace also offers a wide range of pre-built website templates to choose from, so you can start creating a professional-looking website in no time.

The business models resemble each other more than people assume, which makes the comparison useful. Squarespace bills a per-site subscription including hosting, certificate and support, with tiers based on commerce features. Webflow works the same way for the site, around $15 a month without a CMS and $25 with one, on annual billing since the CMS and Business plans were merged in May 2026, but adds a second subscription, the workspace plan, as soon as several people edit or you exceed the included projects. That is the line comparisons forget, and the one that surprises agencies.

Whether you're a small business owner or a freelancer, Squarespace is a platform that can help you create a website that reflects your brand and helps you grow your business.

On search, both platforms cover the essentials, and the real gap lies elsewhere. Google’s SEO starter guide comes down to a few rules independent of the tool: a descriptive, unique title per page, one search intent per page, internal links whose text describes the destination, content written for visitors. Add one technical point that is no longer negotiable: Google indexes the web from the mobile version of pages, so content hidden or truncated on mobile is content Google does not see. That is what to compare two mockups on, not the list of available SEO fields.

Webflow vs Squarespace: ease of use

Webflow and Squarespace are two of the most popular page builders on the market. Both offer a wide range of features and templates, making them excellent options for anyone looking to create a website.

However, when it comes to interface and ease of use, there are major differences between the two platforms.

Webflow

Webflow is user-friendly but has a more robust interface, with more options and customization possibilities than Squarespace. However, this can also be seen as a downside, as the interface may be overwhelming for some users. That’s why it’s sometimes best to hire a Webflow consultant to develop a powerful site using its many features.

Squarespace

Squarespace, on the other hand, has a simpler and more user-friendly interface. As a trade-off, the platform offers fewer customization options and advanced settings to make your site truly unique.

Webflow vs Squarespace: feature comparison

Webflow

When it comes to features, Webflow comes out on top. With Webflow, you can design and build a fully custom website without writing a single line of code. You have full control over your site’s design and interactivity, and you can use Webflow’s visual editor to make changes to your design.

Squarespace

However, Squarespace offers less control over your website’s design. You can use Squarespace’s pre-built templates and tools to create a website, but you’ll need to use code to customize it beyond the basics. This means that if you want to create a truly unique website, Squarespace isn’t the best platform.

Webflow vs Squarespace: How much do the page builders cost?

Now let’s look at pricing. Webflow offers a free version to test the platform and publish a site with a webflow.io domain, then starts at $18/month for a paid plan. There’s also an annual subscription starting at $14/month. Squarespace offers a monthly plan starting at $15/month, and like Webflow, it has an annual plan starting at $11/month. So, in terms of pricing, Webflow is slightly more expensive, but it offers more features to make your site unique and original.

Webflow vs Squarespace: Pros and Cons

Webflow Pros

- You have full control over your site’s design.

- Webflow is ideal for complex and custom designs.

- You can export your site’s code for use elsewhere.

Webflow Cons

- The learning curve can be steep for users looking to master the platform.

- Creating a complex site can take a lot of time.

Squarespace Pros

- Squarespace is very easy to use.

- You can create a professional-looking site.

- Squarespace offers excellent customer support.

Squarespace Cons

- You have less control over your site’s design.

- Squarespace can be more expensive than other very simple page builders.

Looking for a Webflow agency? Discover Scroll agency!

Still unsure about creating your website? At Scroll, we support you in developing your site on Webflow. Our experts form theWebflow agency dedicated to creating high-quality websites on Webflow! Need a site built from scratch? A redesign? We’re here to design solutions that meet your expectations. So if you have a project, don’t hesitate, contact us!