Perfway is a B2B SaaS platform designed to optimize request for proposal (RFPs) and market intelligence in the Performance Marketing industry.

Thousands of RFPs and contracts are signed every year in the Performance Marketing sector, which is worth around $96,20 billion in 2022.

Data fragmentation: Performance Marketing falls under the digital marketing umbrella, and data isn't always segmented by specific marketing strategies like performance-based approaches.

Lack of centralized tracking: there's no centralized global platform that tracks every RFP and contract signed across the entire Performance Marketing landscape. Discovering the right Affiliate Network, Agency and the right Tech Solutions is a challenge faced by all Advertisers worldwile.

Privacy concerns: companies often consider RFP and contract details confidential, making it challenging for research firms to access comprehensive data. Individual companies and platforms hold their own data, making it difficult to aggregate a global figure.

Unsuitable tools : of course, the pandemic has reinforced the need to digitalize RFPs. But legacy tools such as email loop files, and the few generalist tools such as Digital Sales Room, are all designed to be used on a one-to-one basis from a service provider to its Advertiser prospect. Never from a win-win perspective from the Advertiser to several Performance Marketing service providers.

The RFP process is highly fragmented and, paradoxically, very manual in this sector, resulting in loss of information, disengagement and a huge loss of mutual business.