Webflow vs Divi: Which page builder should you choose?

There are many website creation tools available. No-code, low-code, or code-based, all are evolving rapidly. Among the various platforms, you’ll find “page builders.” Webflow and Divi are two very popular options, but they’re not as similar as you might think. What are the differences, and which one should you choose? We explain it all!

What is a page builder?

If you want to develop a website without starting from scratch by writing lines of code, you need what’s called a “page builder” (or “page constructor” in French). A page builder lets you create pages and develop an entire website without writing a single line of code. It’s a no-code tool, and its use is typically simplified thanks to an advanced visual interface.

If you’re not a full-stack developer, if you don’t want to learn to code, or if you want to develop faster, page builders can be extremely useful. Without worrying about code, you can design your page exactly as you envision it. Plus, page builders often provide numerous templates to help you create your pages even faster.

What is Webflow?

Webflow is a page builder directly integrated into a no-code CMS (content management system). It’s highly appreciated by its users because it allows you to create sophisticated websites without writing a single line of code. Like many other no-code platforms, it uses the drag-and-drop method. On Webflow, you simply select, organize, and implement pre-built elements to bring your website to life. If you don’t want to start from scratch, numerous templates are available on Webflow’s interface to make it easier to use.

The necessary HTML, CSS, and JavaScript code for your site to function properly is automatically generated during its design, without any input from you.

The real criterion for comparing two visual builders is not editor comfort but the code produced. A page builder tends to stack nested divs and load its own stylesheet on every page, which weighs on Core Web Vitals: Google expects Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds and cumulative layout shift below 0.1, measured at the 75th percentile of real visits and separately on mobile. The decisive test happens on the published page, on a real phone, never in the editor.

If you’re not familiar with Webflow, it’s often compared to WordPress which is the most popular CMS on the market.

That comparison with WordPress is largely settled by one number, and it concerns Divi directly since Divi is an extension. According to the annual review by Patchstack on WordPress security, 7,966 vulnerabilities were recorded in a single year in the WordPress ecosystem, 96% of them in plugins and 4% in themes, only seven in the CMS core. A third had no fix at the time of disclosure, and 1,614 plugins or themes were removed from the official repository for lack of a patch. That is not an argument against WordPress: it is an argument for counting the extensions you install and checking their authors are still active.

What is Divi?

Divi is both a WordPress theme and a versatile page builder. It’s easy to use and lets you create advanced websites without touching a single line of code. Divi is one of the most popular WordPress themes in the world, used by millions of websites. It’s fully responsive, meaning it adapts perfectly to all devices, whether small or large. Divi is also highly customizable, allowing you to create exactly the website you want.

Unlike Webflow, Divi does not include hosting and only works when integrated with WordPress.

That architectural difference shows up in the invoices, and they do not compare line for line. Divi is sold as a membership: $89 a year, or $249 for a lifetime licence, for unlimited sites, but with no hosting, which has to be bought separately along with the backups, certificate and updates that come with it. Webflow instead bills a plan per published site, hosting included: around $15 a month for a site without a CMS and $25 with one, on annual billing, since the former CMS and Business plans were merged in May 2026, plus a workspace plan as soon as several people edit. For an agency running twenty sites the gap becomes structural; for a single site it narrows once hosting is counted.

Another page builder similar to Divi that you might know is Elementor. Again, the debate Webflow vs Elementor exists.

Webflow vs Divi: Which is easier to use?

Webflow

While Webflow isn’t the easiest CMS to use, it significantly simplifies website creation and development. Everything is integrated into Webflow, so there’s no need to look for a separate host, hosting is handled directly on the platform. A single account is all you need to host, build, and publish your website!

When it comes to the website creation interface, it can sometimes be complex for beginners due to its extensive features and options, but once you get the hang of it, you'll find everything you need to customize your site with ease.

Divi

Divi is a premium WordPress theme that offers a wealth of features and customization options. It can also be used as a page builder, making it even more powerful.

But does all this functionality make Divi a difficult theme to use? Not necessarily. In fact, Divi offers an intuitive user interface and tutorials that help you quickly get familiar with the theme. Plus, you can find plenty of online resources to help you make the most of Divi.

Webflow vs Divi: feature comparison

When comparing the features of Divi and Webflow, it's important to consider each platform's goals. Divi is a WordPress theme offering unlimited flexibility and customization, while Webflow is a professional design tool for creating unique websites without any coding knowledge.

Divi is ideal for users who want full control over their WordPress site, whereas Webflow is better suited for users with design and coding knowledge.

Divi features include:

- An intuitive visual page builder

- Hundreds of pre-built page templates

- The ability to customize your WordPress site from A to Z

- An active community and excellent documentation

Webflow features include:

- An intuitive visual design tool

- The ability to create unique websites without any coding knowledge

- A library of templates and components

- Integration with tools such as Shopify, Mailchimp, etc.

Webflow vs Divi: price comparison

Webflow, multiple pricing tiers

You can test the platform with limited features and publish a website under the webflow.io domain using Webflow’s free version. Other plans are available, starting at $12 per month for small websites and going up to custom pricing for large enterprises.

Webflow doesn’t stop at website pricing and also offers different account types to host multiple websites. These plans can be useful for agencies or large businesses. Account pricing starts at $16/month.

Divi, annual or lifetime pricing

For Divi, pricing is much simpler. There are only two options. The page builder does not offer a trial version, and you can choose either an annual payment of $89/year or a one-time payment of $249. With both plans, you can create an unlimited number of sites.

Scroll, your Webflow agency

At Scroll, we develop unique and powerful websites on Webflow. Our team consists of Webflow experts that enabled the creation of the Webflow agency, entirely dedicated to building your websites. Have a web project in mind? We’re here to bring it to life! Our experts work with you to create high-quality sites that perfectly meet your needs. Don’t hesitate to reach out!