Why have a website? 5 good reasons

Why have a website? With the rise of digital technology in recent years, this question is more relevant than ever. Having a website can offer you many advantages for your business, whether in terms of visibility, credibility, customer relationship, analysis of your marketing actions, or even user experience. But why is it so important to have a website for your business? Let's explore in detail the 5 good reasons why having a website is essential for any company wishing to develop and stand out in an increasingly competitive environment.

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The website is an online showcase for your business.

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Are you a business looking to make yourself known? Having a website is an essential first step. Indeed, a website is above all an online showcase for your business, where you can present your products, services and values. With this showcase, you can reach a wider audience and let people know your business to people who might never have discovered it otherwise.

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Having a website allows you to present your business in a professional and credible way. In it, you can present your story, your team, your achievements, your references, and anything that can help strengthen your brand image. Your website is an essential communication tool to show your know-how and attract new customers.

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A website can also serve as a contact point for your current and potential customers. Here you can provide important information such as your contact details, opening hours, and prices. This can help facilitate exchanges with your customers and allow them to better understand what you can offer them.

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Reach new customers through natural referencing on your site

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Once your website is created, it is time to make it visible to your target audience. That's where SEO, also known as SEO, comes in. Natural referencing is a technique that allows you to position your website at the top of the search results on search engines such as Google or Bing.

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Why is it important? Simply because most Internet users only consult the first search results, and often not beyond the first page. If your website does not appear at the top of the list, there is little chance that your target audience will find it.

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Natural referencing is therefore a crucial step for make your website visible with your target audience. It consists of optimizing your website so that it meets search engine criteria, such as the relevance and quality of the content, the architecture of the site, meta tags, keywords, etc.

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By improving your natural referencing, you increase your chances of being seen by people who are looking for products or services similar to yours. This can help you attract new customers and grow your online business.

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Offer a better user experience to your visitors

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Having a website is good. But offering an optimal user experience to your visitors is even better! Indeed, the quality of the user experience, also called UX (User Experience), is an increasingly important criterion for Internet users.

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An ergonomic and easy to use website is more pleasant for visitors to browse. It allows them to easily find the information they are looking for, to navigate easily from one page to another, and to carry out the desired actions (buy a product, fill out a form, etc.).

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By improving the ergonomics and ease of use of your website, you offer a better user experience to your visitors. This can have several benefits for your business, such as a reduced bounce rate (visitors who leave your site quickly), increased visit time, and an improvement in the conversion rate (visitors who perform a desired action on your site).

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To improve the user experience of your website, you can work on elements such as content readability, navigation, page loading speed, visual consistency, etc. You can also conduct user tests to assess the ease of use of your site and identify potential areas for improvement.

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Develop a relationship of trust with your customers

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As a business, it is essential to develop a relationship of trust with your customers. This includes your online presence, and more specifically, the credibility you create on your website.

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A professional and well-designed website is a guarantee of credibility for your customers. Indeed, a quality site gives the impression that your company is serious, competent, and attentive to its customers. This can help you stand out from the competition, and convince visitors to your site of the quality of your products or services.

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By developing a relationship of trust with your customers, you can also build customer loyalty and benefit from positive recommendations. Happy customers tend to talk to people around them about their experience, which can bring you new customers without having to invest in expensive marketing.

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To strengthen your credibility and develop a relationship of trust with your customers, your website must be up to date, offer clear and accurate information about your business and your products/services, and offer an easy to use interface. You can also highlight testimonials from satisfied customers, or certifications/labels that attest to the quality of your business.

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Track and measure the effectiveness of your marketing actions

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Having a website also allows you to monitor and measure the effectiveness of your marketing actions. Indeed, thanks to web analysis tools, you can obtain accurate data on the behavior of your visitors and the effectiveness of your online advertising campaigns.

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You can thus know how many visitors visited your website, how long they stayed there, what pages they visited, etc. This data allows you to better understand the expectations of your customers and to adapt your marketing strategy accordingly.

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In addition, you can also measure the effectiveness of your online advertising campaigns by tracking the conversion rate of your visitors into customers. You can therefore adjust your advertising strategy to maximize the return on investment of your campaigns.

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Develop your website with the Scroll agency!

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Now you know why having a website is essential! At Scroll, every day we develop professional websites for our customers. Thanks to our Webflow agency, we create with you efficient, stylish and well-referenced sites that perfectly meet your expectations. If you have a project, do not hesitate to contact us!

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