No-code: what is no-code?

No-code has been trending for a few years now: if you work in digital marketing, you've definitely heard of it. But what is no-code? What is this new solution for? The Scroll agency, an agency specialized in no-code, explains it all. Discover the best tools to build your websites, apps or landing pages, without writing a single line of code.

What is no-code?

No-code is defined in contrast to "code". Traditionally, when you create a website or a web or mobile application, you need to master code or programming basics to make your tool work. You can also hire a developer. The no-code movement positions itself against this trend, offering tools and applications that let you build without coding.

Thanks to no-code platforms like Bubble or Webflow, creating your website becomes faster and more accessible. No-code platforms rely on visual building. You often see the acronym WYSIWYG, for "What You See Is What You Get". Meaning: you get what you see. You create a page from what you want to display, just by "dragging" elements into the right place.

The general idea of no-code is to make every feature of a tool accessible to anyone. To add an image to a website, you no longer need to know how to integrate it in HTML: Webflow, for example, offers a simple feature. In one click, you can add an image to your page under construction.

What are the advantages of no-code?

No-code offers many advantages.

The first is simplicity. While building sites or applications used to require certain skills and logistics, thanks to no-code, creating a landing page, a website or an application becomes more intuitive and opens even greater possibilities.

On top of that, no-code lets small companies (SMBs) accelerate their digital transition. Calling on a classic development agency can be expensive. Thanks to no-code tools, the solutions offered are much more affordable and flexible.

The second advantage of no-code is greater efficiency in implementing your marketing projects and allocating your resources. You may have noticed this already at work: communication between marketing, product and development can sometimes be tricky. Thanks to no-code, one person can handle the implementation of a project. Efficiency in managing that project and getting it live increases. The "freed" people, like developers, can focus on higher-value tasks. No-code therefore enables better resource allocation within a project or even within a company.

The third big advantage that no-code offers is speed. No-code solutions rely on drag-and-drop and other features that speed up development. In a few clicks, you create, you update.

Overall, no-code frees and simplifies, on several levels.

Why go no-code?

Now that we've clearly defined the advantages of no-code, let's ask: what types of projects can you use it for?

    Build a no-code website

The first situation where no-code is useful is building a website. Many solutions let you either build a complete no-code website or a website made of a simple landing page.

The results are extremely satisfying: no-code websites look like any other site. The market's solutions offer more and more features, so today you can build very complete websites without writing a single line of code.

Here are a few examples of websites built with no-code applications by the Scroll agency:

- The Boobox website.

- The Quentin Servet website.

- The Manuel Ravier website.

- And above all... the Scroll website.

The Boobox website, built without writing a single line of code.

    Build a no-code app

The no-code tools available on the market let you build both web and mobile applications without coding. It's a very practical feature whether you want to bring this no-code app to market, or prefer to build an internal tool for your teams. The ease, speed and efficiency of these tools let you ship your apps in record time.

    Build no-code landing pages

Creating effective landing pages is one of the many possibilities no-code offers. If you can indeed build an entire website, why not build a single page?

Tools like Webflow let you design pages and export them afterwards. You can easily design your landing page and send the model to your integration teams to put it live.

Creating web pages in no-code boosts conversion: you can focus on what the user sees and on ways to activate them. Combined with the simplicity of the process, it lets you create as many landing pages as you want for your email campaigns or digital advertising, and therefore maximize your conversions.

    The other possibilities of no-code

No-code possibilities are almost infinite. Some tools let you build video games without coding, set up chatbots, newsletters, databases... No-code tools are developing quickly and offer more and more opportunities. Up to you to identify those that matter for your business.

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