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How can you improve the processing of customer data in your company? What solution to easily build a powerful and effective CRM? If these questions come up frequently, Airtable may be the solution to your problem. What is Airtable? And why build your CRM on it? We tell you everything!
What is Airtable?
Airtable is a no-code online database management tool. Airtable offers a simple and intuitive spreadsheet-like user interface that allows users to create databases without having to learn a new programming language. Data is stored in tables and can be accessed online by users at any time. On Airtable, it is possible to add, modify or delete data in the databases very easily, and also to share the databases between collaborators.
Airtable offers various prices according to the needs of users: a free version, a plus version, a pro version and an enterprise version.
What is a CRM and what is it for?
“Customer Relationship Management” or CRM is a term that refers to the management of relationships with customers. It is found in the form of an application or software that encompasses all the actions and strategies that are put in place in order to manage these relationships as effectively as possible.
The purpose of CRM is to allow companies to better know their customers and their needs, in order to be able to offer them a personalized and quality service. It is therefore a customer-centric approach, which aims to improve customer satisfaction.
To do this, CRM sets up various tools and techniques, such as the collection and analysis of customer data, the management of marketing campaigns or even the monitoring of sales.
CRM is therefore an essential tool for any company wishing to improve its relationship with its customers and thus increase its loyalty and satisfaction.
The difference between Airtable and Excel
What is Excel?
Excel, which you are very familiar with, is a famous spreadsheet software that allows users to create and manage data in the form of tables. Excel offers a variety of advanced features, such as creating charts and pivot tables, that can be used to analyze and visualize data.
Airtable or Excel?
Airtable and Excel are two popular database management tools. They are both used to manage data, but they have different functionalities and capabilities.
Airtable is a no-code platform for visual and collaborative database management. It allows users to create custom databases and share them with other users. Airtable also offers collaboration and project management tools. Finally, Airtable makes it easy to generate reports and dashboards, which is much more difficult to do with Excel.
Excel, on the other hand, is a tabular database management tool. It allows users to create tables and manipulate them using formulas. Excel also offers data visualization capabilities, but it is much less collaborative than Airtable.
Why build your CRM on Airtable?
Airtable is a no-code online collaboration platform that allows teams to work together effectively. It offers unparalleled flexibility and power, making it the ideal choice for building a CRM.
Here are some of the reasons why you should consider building your CRM on Airtable:
1. Airtable is extremely flexible.
You can create custom fields to collect the data you need, and you can also add calculated fields to show aggregated data.
2. Airtable offers unparalleled collaboration power.
You can share data views with colleagues, and they can also add comments and attachments.
3. Airtable is affordable.
You can create an account and take advantage of the free version. Then if you want, you can pay for a one-time package when you need more features.
4. Airtable is easy to use.
You can start working with Airtable very quickly, without having to learn any particular programming language since it is a no-code tool.
5. Airtable integrates numerous applications.
You can connect Airtable to other apps you use, allowing you to manage all of your data in one place.
6. Airtable is available all over the world.
You can access Airtable from anywhere in the world, which is ideal if you have colleagues or collaborators in other countries.
7. Airtable is secure.
Your CRM data is stored on secure servers, and you can also add an extra layer of security by adding a password to your data.
8. Airtable provides great support.
You can contact Airtable support 24/7, and they will help you resolve any issues you may have.
9. Airtable is a reliable and award-winning company.
It was founded in 2012 and has received several awards since then.
10. Airtable is a great option for building a CRM.
It offers everything you need to manage your contacts, track your interactions, and automate your processes.
Build your CRM on Airtable with the Scroll agency
Do you have CRM needs? At Scroll, our Airtable experts train The Airtable agency specially created to respond to your problems and help you handle all your data very easily!
Thanks to the Airtable tool, our no-code experts develop for you and with you high-performance applications that combine power, automation and simplicity to allow you to manage all your customer data. Do not hesitate to contact us to discuss your project!
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