Why use a chatbot on your website? 4 reasons

You've certainly heard about chatbots lately. Chatbots are sophisticated digital tools that can be integrated into your website to provide real-time assistance to your visitors. But why use a chatbot on your website? In this article, we give you 4 reasons to use a chatbot on your website. Ready to learn more about why you should use a chatbot on your website ? Let's go!

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Definition of a chatbot

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What is a chatbot? Everyone has heard about these robots that can answer questions and interact with people on the Internet.

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A chatbot is a computer program designed to simulate human conversation. It can be programmed to answer questions and interact with users. Chatbots can be used to help users find information or products, or to provide them with advice and services. Some chatbots can even remember user preferences and provide personalized advice.

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Chatbots can also be used to automate repetitive processes and facilitate communication between users and businesses.

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Let's discover 4 benefits that they can bring to your website.

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1- Chatbots are available 24 hours a day, 7 days a week

Chatbots are always online and can answer customer questions at any time of the day. So they can manage any request 24 hours a day, 7 days a week, without interruption. With a chatbot, you can therefore reassure your customers and offer them quality customer service, even outside office hours.

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Additionally, chatbots can be programmed to answer specific questions and give predefined answers. This allows customers to get immediate support and find the answer they need without waiting for hours. And, if chatbots can't answer a specific question, they can direct the customer to the appropriate customer service.

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2- Chatbots can answer user questions quickly and reliably

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Chatbots can be deployed on your website to provide instant and accurate answers to user questions, allowing them to quickly find the information they need.

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They are also known for their reliability. The answers they provide to users are generally accurate and accurate. They are programmed with specific knowledge about the website and the product or service they provide, allowing users to receive accurate answers to their questions. Chatbots are also programmed to answer recurring questions, which means users can receive accurate answers without having to wait for a human support agent.

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They are also used for their ability to personalize conversations. Chatbots can be programmed to adapt to user preferences and behaviors, allowing them to provide personalized and relevant responses. Chatbots can also be programmed with advanced dialog capabilities, allowing users to have a more immersive and interactive experience.

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3- Chatbots can help lead generation

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Chatbots can help you gather useful information about your customers, guide them to your business products and services, and start conversations with them.

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First, chatbots can be used to gather information about your customers, allowing you to have a better understanding of their needs and interests. For example, a chatbot may ask your customers to provide demographic information or information about their preferences for products and services. Then, you can use this information to target your marketing and advertising campaigns based on their interests.

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Additionally, chatbots can help you direct your customers to your products and services. For example, if a customer requests information about a particular product or service, a chatbot can direct them to the appropriate page on your website and give them additional information about the product or service. This can help generate leads since customers will be more likely to buy a product or service if they have been properly informed about it.

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Finally, they can be used to start conversations with your customers and keep them engaged. Chatbots can help answer customer questions and provide them with additional information about your business and products and services. It can also encourage customers to buy your products and services and develop a lasting relationship with your business.

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4- Chatbots can provide information about products or services

You no longer have to spend time answering customer questions about specific products or services. Chatbots can provide information about products or services to all customers who connect to your website.

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You can program the chatbot to answer common questions about your products and services and give it specific instructions on how to get them. This will allow customers to find information without having to contact customer service. Customers can also find information about product and service pricing and applicable terms and conditions.

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Chatbots can also be used to help customers find specific products or services for your business. He can check available stocks, prices, and delivery options. It can also help resolve customer issues and provide them with relevant information about company policies and procedures.

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Finally, chatbots can help increase sales by providing accurate information about products and services. They can help promote products and services based on customer preferences and provide them with useful information about new products and services that you offer.

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Improve the customer experience with the Scroll agency

As you will have understood, the chatbot provides several interesting advantages and makes it possible to improve the customer experience. Do you want to set up a chatbot on your website? At Scroll, our Webflow agency develops tailor-made and ultra-qualitative solutions for you to meet your most precise needs! If you have a project, our experts are available to assist you. Do not hesitate to contact us!