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Do you want to acquire more customers? Do you want to gain notoriety? Increase your visibility on the internet! How to do it? Where do you start? We explain 10 actions to put in place to boost your visibility!
1- Have a website
First, it is essential for your business to have a website. Why create a website? Because it brings a lot of benefits!
- It makes your business visible anytime and from anywhere in the world
- It allows your business to stand out from the competition
- It allows you to communicate with Internet users
- It improves the reputation of your business
- It allows your business to be visible on the biggest search engines
If you do not yet have a website, it is time to create one to benefit from a professional online presence.
If you're not familiar with the code, find out How to create a website without coding.
2- Create content regularly
Once your site is created, it must contain a minimum of content for Internet users to consult and spend time on it. If the content provided on your site is too low in quantity, then Internet users will not have much interest in visiting your site regularly, will not find an answer to their question and your site will be difficult to find on search engines. Fill your pages with at least 400 words as well as visuals to answer users' questions and to give them information that they won't find elsewhere.
Create content regularly! Setting up a content strategy such as blog articles makes it possible to attract visitors to the site, to answer even more questions, to give more or less exclusive information and thus to increase your visibility on the Internet.
A visitor who finds an answer to their question on your site will be more likely to come back and take action!
3- Work on natural referencing (SEO)
To increase your visibility, what better way than to improve your positioning on search engines by doing SEO!
Natural referencing is worked on as soon as the content is created. By positioning your text content on specific keywords, you can easily and sustainably increase your visibility on search engines like Google.
Note that on Google, more than 60% of clicks are collected by the first 3 results and more than 30% by THE first result. Being present on Google is interesting for the visibility of your business, but being well positioned can really boost your visibility.
To do SEO optimally on your site, work on the technical aspects recommended by Google such as the presence of no 404 page, the fast loading time, the presence of a robot.txt and an sitemap.xml, the responsive nature of your pages and finally work on the semantic aspect of each of your pages to be positioned on the right requests.
4- Collect external links (backlinks)
In SEO, we also talk about external links, backlinks in English. Backlinks are links on other sites that point to your site. Obtaining external links allows you to increase your reputation in the eyes of Google and to position yourself much better.
To get them, you can buy them on dedicated platforms or exchange them for free. Be careful not to abuse it because in case of abuse it can be sanctioned by Google.
5- Send a newsletter
To gain visibility on the internet you can create a newsletter. By sending emails on a recurring basis, you appear in the email boxes of Internet users. You can then send various messages, to promote an offer, an event, a news, etc. The newsletter will allow you to build a base of interesting contacts.
6- Do paid referencing (SEA)
Depending on the budget you dedicate to your communication, you can also invest in paid referencing (SEA). Doing SEA consists of paying to position yourself as an ad at the top of the search engine results pages.
By studying the opportunities of your market and your competitors, you can position yourself on the right requests and thus generate a lot of traffic thanks to SEA.
7- Create pages on social networks
By creating pages on social networks you can significantly increase your visibility. You can share information, links, promote offers, or even interact directly with Internet users.
On Facebook, at the beginning of 2022, there were more than 2 billion active users per month in the world and more than 40 million per month in France. Owning a Facebook page can allow you to reach an additional target audience around the world. Since information is relayed very easily and quickly on social networks, your visibility can increase significantly on the Internet.
8- Create a community on social networks
Owning pages on networks will be useful for you to then create different communities. A large community of users can allow you to create interactions and relay content related to your business very quickly. You can then reach Internet users who do not know you and once again increase your visibility.
9- Advertising on social networks
Again, depending on the budget allocated to your communication, you can opt for advertising on social networks. The advantage here is that you can target Internet users more precisely and be visible to users who are more likely to interact with your business. Depending on your goals, your offer and your target, you can advertise on Linkedin, on Snapchat, on Facebook, on Twitter, etc.
10- Track and analyze your visibility
Finally, to increase your visibility on the internet, it is essential to follow it precisely. To do this, opt for tracking and tracking tools by starting by configuring tools such as Google Analytics or the Google Search Console. Properly monitoring and analyzing your visibility on search engines and on social networks will allow you to put in place the most effective actions as a priority and to deal with your competitors.
Increase your visibility on the internet with the Scroll agency!
Do you want to create a 100% effective website to boost your visibility? You want improve your site ? At Scroll, we support you in creating a designer, dynamic and well-positioned website on Google. To meet your needs we have created The Webflow agency, made up of no-code experts who develop tailor-made solutions for you. If you have a project, do not hesitate to contact us!
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